CDS takes the complexity out of personalized, big data marketing campaigns and allows you to easily target the important segments of your market.
CDS becomes your digital marketing department and delivers targeted email campaigns to your customers and prospects following an Attendance Builder marketing plan customized for your event The program increases your event’s marketing presence with alumni, prospects and throughout your industry by leveraging unique profile information from the event database to create powerful, personalized—and highly effective—campaigns.
Tool to Build Your Market Share:
- Seven targeted campaign concepts sent as responsive email blasts
- Subject lines, body copy and navigation specific to your event
- Can include incentives to attendees and prospects
- Content and messaging can be used for any campaign type, e.g. social media posts
- Target audience lists (when available), e.g. alumni, big buyers, etc.
- Graphical timeline shows optimal campaign timing