CDS has created a chief operating officer position, and Dave Wuethrich has been promoted to this new role. Dave has been with CDS for 18 years and will now oversee product and service delivery of events.
This is a summary of an article that was written by Kelsey Lawrence, Marketing Coordinator at Convention Data Services, and recently published by MeetingsNet. Kelsey Lawrence, who recently joined CDS as a full-time employee after interning for three years during college and graduate school, shares perspectives on recruiting young people into the events industry.
As a meeting organizer or show manager, you want to attract young professionals to the events industry. Millennials love travel, flexible schedules, and maintaining their work-life balance. This makes the meeting and events industry very attractive to millennials, but they need to know what opportunities are out there.
Event education is an important and often required aspect of professional development for attendees. You can make earning and verifying credits easy for event attendees with tracking and certification of CEU/CME.
More and more frequently, beacons and lead retrieval are being mentioned together. The combination of beacon’s passive data collection coupled with lead retrieval’s detailed lead capture is the ideal union for exhibitors and show managers. CDS XPress Connect lead retrieval now integrates beacon data right into the app, opening up a host of new opportunities.
Each event offers a unique opportunity for exhibitors, chapters, groups, and other affiliates to gain valuable insight from attendees. Your affiliates can leverage these connections by facilitating function space reservations with CDS Book-It.
This is a summary of an article that was written by Dave Wuethrich, Director of Event Services at Convention Data Services, and recently published by MeetingsNet.
In the tradeshow industry, extensive travel is very common, resulting in more remote employees. In my department at CDS, 50 percent of employees hired in the past year work remotely in a variety of positions.
Do your exhibitors want to develop relationships quickly with prospects? CDS can help with literature fulfilment built right into our lead retrieval solutions. Added to the follow-up emails that can be sent directly from XPress Connect lead retrieval, exhibitors can now add links to brochures, manuals, videos, and other content requested by booth visitors.
This is a summary of an article, written by Dave Wuethrich, Director of Event Services at Convention Data Services, that appeared recently in Successful Meetings.
Emergencies obviously happen without warning. Being proactive and having a plan in place ahead of time can reduce stress and allow you to be prepared for unexpected circumstances and possible cancellations or rescheduling of shows.
Amazon receives 35 percent of revenue from upsells. Using Amazon’s data to create a profile of what each shopper is most likely to buy and presenting the information at the right time translates into billions of dollars in sales for the retail giant. Using your existing and real-time event information, CDS can incorporate recommendations right into the registration process as your attendees are selecting items and making their participation plans.
Experiential marketing is a great way to immerse attendees in your event and to build an audience of engaged prospects. CDS Geo Attendance Map displays a world-wide view of participants, showing your event’s broad appeal. The product displays maps of the world, the United States, and individual countries with highlighted regions indicating the volume of participants from different locations.
This case study was featured in a recent Convene Magazine article.
FABTECH is North America’s largest metal forming, fabricating, welding, and finishing event. In 2016, there were more than 31,000 attendees and 1,400 exhibitors. Managing registration with so many attendees was a major challenge. With so many people needing their badges at the same time, strategies were needed to set up alternative check-in and registration areas.
Convention Data Services (CDS) has invested in our infrastructure and constructed a new corporate headquarters to support the company’s strategic growth, which includes expanding our workforce by 25 percent over three years.
It is imperative that you seek legal guidance to bring your organization into compliance with the GDPR regulations. It's also important to have a rough idea of how the regulations will affect your organization to help provide a framework for your legal conversations. CDS has compiled a list of useful resource links to get you started on working through GDPR compliance.
Data Sense business analytics is the perfect tool for uncovering trends and opportunities in your event data. Comparing similar aspects of your event using the year-over-year options in Data Sense can result in clear, actionable initiatives. One insight that show managers have begun pulling from Data Sense is which venues result in the highest registration and attendance numbers.
What is GDPR?
The EU General Data Protection Regulation (GDPR) is the European Union’s broad legislation designed to ensure EU citizens’ privacy and protect them from data breaches. This legislation affects the use and storage of attendee, exhibitor, and event audience data for participants who are EU citizens. GDPR is designed to empower EU individuals to have more control over the use of their personal information.
Now available at CDS is the ability to add third-party tracking codes to eReg websites. Tracking programs currently supported include Google Analytics, Google Tag Manager, Facebook Pixel, Adobe Analytics, and Feathr Super Pixel. If you currently use one of these tracking methods, you will be able to enter your script and add eReg to your marketing tracking initiatives.
People do not complete their registrations for a variety of reasons even during a simple process. They may step away from their computer, take a call, or become distracted for a multitude of reasons. These prospective attendees who started registration and then abandoned their record are prime subjects for remarketing campaigns.
In 2017, CDS rolled out our advanced business intelligence tool Data Sense. The ability to integrate data from across events through a centralized framework has given our clients the in-depth analysis to implement effective marketing campaigns, understand trends, and map a path to success.
CONVENTION DATA SERVICES BREAKS GROUND ON NEW CORPORATE HEADQUARTERS
Groundbreaking — March 2017
Estimated Completion — Spring 2018
As CEO—and a long-term CDS employee—I could not be any more excited for the prospect of 2018. During the past year, we have been creating and implementing strategic initiatives to set us up for the opportunities and challenges anticipated in 2018 and beyond.
XPress eReports gives you mobile access to the CDS industry leading event reporting system—XPress Reports. Retrieving your event’s vital statistics on the go is the ideal use of eReports. You can receive quick updates when on the show floor, in a meeting, or while traveling.
Five Tips for Creating a Memorable Corporate Event
Every summer on beautiful Cape Cod, Convention Data Services organizes a client advisory group event. Here are some tips for creating a memorable event based on our experiences.
Start building your attendance for next year during the excitement of this year’s event. The Mobile Inquiry gives your attendees an easy and quick way to sign up for next year’s event.
You can never start too soon building event awareness. Capitalize on this year’s excitement to build next year’s attendance! Give your attendees an easy and quick way to sign up for next year’s event with the CDS Inquiry Page.
How Exhibitors Can Create a Winning Strategy to Maximize ROI
As an exhibitor, you carefully select which shows to attend, invest time and money in these events, and create the ideal booth.
XPress Connect lead retrieval just keeps getting better! Already the most powerful lead retrieval products available in the events industry, CDS has added new features to enhance usability and incorporate proactive notifications that turn leads into interactions.
What if you could connect your attendees with just the right vendors and suppliers, enable qualified prospects to proactively contact your exhibitors, and extend the life of your event well beyond the onsite experience? The CDS Exhibit Tracker makes this not only possible but effortless for you and your exhibitors.
Excerpt of article by Becky Hansen published in Successful Meetings
Mobile event guide apps are a vital resource for attendees to connect with everything at the event. Show managers can make the most of their event guide app and encourage more attendees to download and rely on the guide by following five easy steps.
Maximize the impact of your smaller specialty events. Now CDS gives you an affordable way to bring the convenience of full-sized events to the ones you manage internally. Say goodbye to spreadsheets and hello to Showcase.
Visit booth #1211 at IAEE Expo! Expo! to find out how CDS can help you with any event, any size. Meet our staff, demo our products, enter contests to win a Cape Cod vacation escape or a pair of cool Ray Bans, and enjoy a fun interactive experience!
Excerpt of article by Christine Cullity published in TSNN
Registration vendors and show management work together all year making decisions to maximize the show’s impact on attendees and exhibitors. Attending an event and taking the time to walk in your attendees’ shoes provides an amazing perspective and insight into their experience.
SCOUT Event Guide continues to grow with polling capabilities for individual sessions as well as for the overall event. Asking attendees to complete a survey is an excellent way to find out what they are thinking. There is no more convenient or timely way to survey your attendees then in the show guide app.
Congratulations Trade Show Executive Gold 100 Winners!
CDS is thrilled to congratulate six of our clients for winning Gold 100 Awards:
- Best Program to Help Exhibitors Maximize their ROI: AAOS Annual Meeting
- Best Use of Technology: Solar Power International
- Largest Biennial Trade Show of 2016: International Manufacturing Technology Show
- Marketing Genius Award: Jenn Heinold, Senior Vice President, Events, Access Intelligence
- Super Sticky Show Floor: National Restaurant Association Restaurant, Hotel-Motel Show
Don’t miss Ken Ferreira, CDS National Sales Application Manager, present with client, Iain Mackenzie, VP of Meetings & Events from International Sign Association, at IAEE Expo! Expo! 2017. The session, Got Growth? How Two Companies are Leveraging Data to Enhance Attendee Acquisition, is on Thursday, November 30, 2017 from 10:15-11:15 am. In the session, you’ll learn how data driven insights have been used to enhance decision making effectiveness and grow marketing strategies.
Shortening lines and speeding up onsite registration are always goals of CDS and our clients as well. Get Out of Line is a best practice used by several of our clients to register attendees onsite and quickly move them into your event.
Becoming an analytics pro can be as easy as a few mouse clicks when you’re using the right tools. Data Sense, the CDS business intelligence platform, has a drill down capability that allows you to explore the details behind any statistic and discover the forces driving the results.
Having a corporate giving initiative is part of the culture at Convention Data Services. Our program includes making monetary donations to worthy causes and offering employees the opportunity to spend workdays volunteering. Recently we donated to the American Red Cross supporting families affected by Hurricane Harvey.
Last month we talked about how Data Sense® brings actionable analytics to your event’s big data. But how do you translate this abundance of information into the insights that lead to good decisions? The answer, of course, is by using filters.
New SCOUT® Event Guide Marketing Kit
Many shows now offer an event guide app to attendees and exhibitors. But just offering an app is not enough—you need to market and promote the app as a valuable tool for your event.
CDS August Product Webinar
The next CDS Product Webinar is on August 15, 2017 at 2:00 p.m. and features Attendee Lists and Exhibitor Emails. Our 30-minute product webinars offer valuable insights and best practices on CDS products and services. Join Nicole Hutchison and Julie Nelson and learn how to maximize your return on these two popular products.
Not long ago, having the ability to manipulate your data was a major challenge for businesses. It was inevitable that the quick advance of technology would make Big Data accessible to every business in an affordable, versatile, and useful format. In seconds, any level user can answer questions that not long ago would have taken hours or days of manipulating data to answer.
Recently, an article written by JD Hawley was published on Trade Show News Network website. Here is a summary of the article.
Throughout the registration process of an event, show management has the opportunity to collect an incredible amount of data about the show’s attendees. Taking data and making it work for you is about more than just capturing information. Data needs to be analyzed and acted upon to produce a successful event.
Leverage the customer connections of your exhibitors to fill your hall with qualified buyers. Both the CDS Invite-a-Customer and VIP Invitations increase your exposure to qualified attendees and are proven acquisition tools. Exhibitors can be your best source for attracting new and highly engaged attendees.
Centralize and streamline your staff’s onsite support using the CDS Show Management Staff App. Using the app lets you scan a badge and click a topic to create a comprehensive—and eye opening—record of your onsite support and staff interactions with attendees.
Don’t Miss June’s Product Webinar!
The next CDS Product Webinar is on June 29, 2017 at 2:00 p.m. Our product webinars, which were created based on your requests for more in-depth product information, have been very popular. Each webinar lasts for 30 minutes and offers valuable insights and best practices on CDS products and services. In June, the topic is SCOUT.
Each event offers a unique opportunity for exhibitors, chapters, groups, and other affiliates to gain valuable insight from attendees. CDS can help your affiliates leverage these connections by facilitating function space reservations with Book-It.
June Product Webinar
Don’t miss the next CDS product webinar on June 6, 2017 at 2:00 ET! Our series of monthly webinars is based on your overwhelming requests for more information on our products. Each webinar lasts 30 minutes and offers valuable insights and best practices on CDS products and services. This month, the topic will be beacon technology.
Ken Ferreira, National Sales Application Manager for CDS, recently wrote an article that appeared in Meetings & Conventions on this topic. In the article, Ken addressed how event managers are always looking for ways to drive more value from demographic event data. Knowing how to analyze and understand the data is the key to your success.
The newest version of the SCOUT Event Guide has hit the stores and is ready for your 2017 events! With version 2.0, the full-featured SCOUT grows your event beyond the onsite experience and mobile devices to deliver a fully connected experience for attendees and event managers.
CDS’ Exhibitor Services products and services are much more than just lead retrieval. The entire program is designed to help exhibitors realize onsite success as well as help show managers build booth sales, increase qualified prospects and enable them to easily and convincingly show the real value of exhibiting.
Product Webinar Debut
On April 25, 2017, CDS is excited to hold the first in a series of product webinars. We have created these webinars based on your overwhelming requests for more information on our products. Each webinar will last 30 minutes and offer valuable insights on getting the most out of the CDS products and services used at your events.
Help your exhibitors build booth traffic and increase your attendee list sales at the same time! CDS has integrated our Attendee Lists with X•Press Exhibitor Emails—the free program that allows exhibitors to send multiple promotional email blasts.
Do you want to help your exhibitors have the best prospecting experience at your event? Then you should offer Attendee Lists. CDS Attendee Lists contain all of the information necessary for exhibitors to fill their booths with qualified prospects and effectively follow up post-event with the right audience.
Current data channels and analytical insights allow you to reach truly qualified attendees with an individual message that makes them become loyal fans of your event. In the competitive event market, CDS is your partner for proactive attendee acquisition and retention. We can show you how to use your registration data to create marketing initiatives that increase attendance.
Would you like to offer your preregistered attendees and exhibitors a way to avoid registration lines and enter the show faster? CDS offers Onsite Wireless Will Call as a quick, flexible, and efficient addition to your registration process. The app is designed to expedite the check-in process for any attendee and exhibitor who registered for the show in advance.
Don’t Miss the Debut of Product Webinars on April 25, 2017
CDS is excited to announce a series of monthly product webinars beginning on April 25, 2017. These webinars have been created based on overwhelming requests from you, our clients, to learn more about our products and services. Our goal is to help you drive attendees to your event and improve your exhibitors’ return on investment.
Do you have logo clothing such as shirts and hats, or tchotchkes such as mugs or chargers that your attendees can purchase to brag about going to your event? Using CDS’ Buy It store brings a special retail aspect to your event. The Buy It website can leverage your existing funds processing integration to launch your retail business!
Education plays an important part in your event, and the CDS SCOUT Event Guide delivers advanced support for your sessions. We have expanded the sessions to include filtering, materials, feedback and other features to engage your attendees.
As your event grows and the venue expands beyond the conference center, the first destination for attendees’ may not be the main registration area in the center. CDS Satellite Check-In goes where your attendees go—hotels, transportation hubs, outdoor events or even the remote corners of the conference center.
The Geo Attendance Map shows attendee numbers by state, province and country on a full-screen, graphical map. Clicking on a location brings up a list of attendees from that area. Sponsorship capabilities have been added to Geo Map to give a select sponsor great exposure in a well-traveled and engaging program.
Engage your attendees and show them the broad appeal of your show with Geo Attendance Map, the program which graphically displays a world-wide view of your event audience. The interactive tool displays maps of the world, United States or other individual countries, with regions (states, countries, etc.) highlighted to indicate the volume of participants from every location.
First, let me give a heartfelt thanks to all our clients and industry partners for making 2016 a milestone year for CDS while we celebrated our 30th anniversary!
Isn’t it great when the alternative you really want actually ends up saving you time and money! For all of our do-it-yourselfer clients, we’ve added a content manager to the latest version of our SCOUT Event Guide. Now you can make real-time updates to your show guide and we’ll compensate you for your editorial prowess with a discount on the price!
Event education is an important and often required aspect of professional development for attendees. Make earning and verifying credits easy for your event attendees with tracking and certification of CEU/CME.
Find out where attendees spend their time, their journey line through your event and what really interests them. Tracking movements and participation onsite gives you the most accurate possible picture of how people interact with your event, what is working onsite, and what areas hold untapped potential.
CDS Data Sense is an advanced business intelligence tool that integrates data from across your events into a centralized framework for real-time reporting and in-depth analysis. Data Sense brings your event data under control and harnesses its power to help you intuitively map a direct path to success.
SCOUT Event Guide, which immediately set the standard for show apps, has raised the bar even farther with a new release for the Fall of 2016. New features for attendees and show managers bring everyone deeper into your event with greater interactivity and seamless integration with our other popular products.
CDS has developed a new way of looking at your events by focusing on the core goals common to every show. We refer to the concept as the Event Profile Index which is composed of five primary objectives that together make each event a unique experience. The five actionable objectives are: Attract, Engage, Interact, Organize and Understand.
CDS has been an IAEE Expo Expo exhibitor for 21 consecutive years and our staff is always looking forward to visiting old friends and meeting new ones onsite. This year’s event is being held in Anaheim on December 6th through 8th. Stop by booth #1071 and enter to win one of several prizes we are giving away. We’ll also be unveiling one of our most significant product additions yet.
CDS has launched its next generation technology platform. Converge™ is the new foundation for all of our products—both registration and lead management. The advanced technology is version two of the platform and delivers immediate benefits to all of our clients’ events.
Centralize and streamline your staff’s onsite support. The Show Management Staff App lets you scan a badge and click a topic to create a comprehensive—and eye opening—record of your onsite support and staff interactions with attendees.
You’ve got social media working to bring attention to your event by sending updates, posting new happenings, and encouraging your followers to invite their friends. But are you leveraging all of the functionality that these programs have built in to help drive your attendance? Facebook has a great option that you can start using today to increase your numbers.
CDS’ founder, Doug Fletcher used to refer to the onsite event experience as the mission critical aspect of registration. Once onsite, all the preparation needs to come together flawlessly to give your attendees and exhibitors a memorable and fulfilling experience. There is no substitute for having a fully vested partner supporting you to ensure onsite success.
Do you want to know what your attendees, exhibitors, and event community are thinking? Ask them in a survey. Convention Data Service’s Surveys will help you gain real insight into the wants and needs of your event audience. Before, during and after the event, surveys provide real-time access to critical information.
Get the complete picture of your attendee participation and engagement. The Tracker smartphone app provides session tracking, access control, and validation all in one integrated package. Online or offline, Tracker keeps your event moving smoothly.
CDS has introduced so many new products and enhancements in the last year that it can be hard to remember them all. Let’s recap! As always, if you hear about something you like, contact your Account Executive for more information or a demo. Here we go…
Segmented marketing has become a mainstay of most events’ promotional strategy. Sending just the right message to each targeted group increases response and registration rates. Segmented marketing has never been easier with CDS’ reporting portal and new Attendance Builder program.
Lead retrieval is a cornerstone of our business and we are constantly updating our programs to keep pace with technology and to be the first to roll out new features for exhibitors. The technology helps exhibitors qualify and understand their customers at a time when prospects expect a more personalized level of service.
Year-over-year (YOY) reporting has come to X•Press Reports in the form of a reporting module and graphical dashboard! Yearly comparisons let you quantify the growth of your event, understand shifts in attendee behavior, and compare key performance metrics.
There is a great new source for event insight and information—the recently launched CDS blog! Our company is filled with some of the best and brightest talent in the industry who are anxious to share their knowledge and ideas.
A picture is truly worth 1000 words with the Year-Over-Year (YOY) registration dashboard that has been added to X•Press Reports. The dashboard brings an analytical perspective to the new YOY Reports with side-by-side graphic comparisons of any two events.
CDS has a mission to be your one-stop event source—more specifically, your one-stop registration and lead management source. Our registration services are comprehensive, but there are many fantastic software products made for our industry and at the periphery that can also be a homerun for your event. We have implemented thousands of integrations to make these products available to your attendees and exhibitors as a seamless part of their experience.
CDS is all about streamlining the registration process. Landing pages, originally designed to smooth registration, have evolved from a courtesy to a versatile engagement opportunity. This subject may not have you sitting on the edge of your seat, but this humble page can build NEXT year’s attendance, decrease support costs, increase attendance and memberships, drive event site traffic and create year round interactions.
We are very excited that our new website has launched! As the trusted registration and lead capture partner for businesses and associations worldwide, it is important to us to have information regarding our company, products/services, and industry readily available. Designed with you in mind, it’s never been easier to learn about CDS and our modern event solutions.
X•Press Invite-a-Colleague is a powerful, viral marketing tool that helps increase registrations and build your event audience. Invite-a-Colleague allows registrants and others in the event community to send a personalized email to friends and associates inviting them to your event.