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Know Your Alumni Attendees

Think of any loyalty program that you belong to. What are the benefits of being a loyal customer? Are you the first to know about promotions? Does the business reach out to you for your feedback? Besides your loyalty perks, you may feel more valued as a repeat customer. Treat your alumni attendees the same way! They are the key holders to your event’s continued success and a resource of untapped information that you could be using. CDS National Sales Application Manager, Ken Ferreira, explains how to leverage alumni attendees and maintain their loyalty.

As published in TSNN

Cori Hall, Marketing

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