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Your go-to resource for event strategies and the latest industry news.

Marketing to Attendees Based on Their Behavior in the Exhibit Hall

If you are like most event marketers, you are probably defining many of your marketing campaigns around demographic profiles. It might be based on primary… Read More

Your First-timers Are Waiting Until the Last Second

First time attendees are crucial to growing your event, but why do they wait until the last moment to register? The following chart shows first… Read More

Green Initiatives for Your Next Event

Show managers can help minimize the environmental impact of their events.  Here are a few best practices for creating sustainable events: Recycle everything Ask your… Read More

California Consumer Privacy Act (CCPA)

No one is surprised that consumer privacy laws similar to those enacted in the EU would come into law in the United States. While many… Read More