Getting the Most Out of Your Event Data
Event analytics can improve decision making, cut costs, and help identify new opportunities. The struggle for most show organizers is knowing what to do with… Read More
Categories: Attendee Marketing, Business Intelligence
International Visitor Trends
CDS aggregated data from twelve medical conferences and found that international attendance at medical conferences in the United States has stabilized in 2019 after several… Read More
Are You Waiting for an Invitation?
How to Get Your Exhibitors to Invite Customers The companies exhibiting at your event should be your event’s best advocates. After all, they are spending… Read More
Categories: Attendee Marketing, Business Intelligence
Marketing to Attendees Based on Their Behavior in the Exhibit Hall
If you are like most event marketers, you are probably defining many of your marketing campaigns around demographic profiles. It might be based on primary… Read More
Categories: Attendee Marketing, Business Intelligence