CDS Insights


Your go-to resource for event strategies and the latest industry news.

Getting the Most Out of Your Event Data

Event analytics can improve decision making, cut costs, and help identify new opportunities.  The struggle for most show organizers is knowing what to do with… Read More

International Visitor Trends

CDS aggregated data from twelve medical conferences and found that international attendance at medical conferences in the United States has stabilized in 2019 after several… Read More

Are You Waiting for an Invitation?

How to Get Your Exhibitors to Invite Customers The companies exhibiting at your event should be your event’s best advocates. After all, they are spending… Read More

Marketing to Attendees Based on Their Behavior in the Exhibit Hall

If you are like most event marketers, you are probably defining many of your marketing campaigns around demographic profiles. It might be based on primary… Read More