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Your go-to resource for event strategies and the latest industry news.

Are You Waiting for an Invitation?

How to Get Your Exhibitors to Invite Customers The companies exhibiting at your event should be your event’s best advocates. After all, they are spending… Read More

The Big Picture

Great news—you now have all the data you’ve ever wanted right at your fingertips! The bad news—that’s a whole lot of data! The big challenge… Read More

Marketing to Attendees Based on Their Behavior in the Exhibit Hall

If you are like most event marketers, you are probably defining many of your marketing campaigns around demographic profiles. It might be based on primary… Read More

Your First-timers Are Waiting Until the Last Second

First time attendees are crucial to growing your event, but why do they wait until the last moment to register? The following chart shows first… Read More