6 Ways to Boost ROI

Sales
RFP
Demo
April 28, 2017

Ken Ferreira, National Sales Application Manager for CDS, recently wrote an article that appeared in Meetings & Conventions on this topic. In the article, Ken addressed how event managers are always looking for ways to drive more value from demographic event data. Knowing how to analyze and understand the data is the key to your success.

 
The article highlights six best practices that use demographic data to boost ROI:

  • Review past demographic data to identify and understand trends
  • Analyze and update demographic questions annually
  • Create a targeted marketing plan addressing attendee segments and geographic factors
  • Identify up-selling opportunities and offer sponsorships based on registrant data
  • Establish onsite program initiatives to communicate to registrants during the show
  • Develop a post-show strategy based on attendee and lead retrieval data

To read the entire article, please visit: http://www.meetings-conventions.com/Resources/Checklist-event-data-marketing/

For more information on using demographic data to boost your ROI, please contact your Account Executive.