CDS Makes Updates to Executive Leadership Team

June 20, 2023

Bourne, MA – June 20, 2023: Convention Data Services (CDS) is thrilled to announce the appointment of Casey McMullen as Vice President of Innovation and Technology and the promotions of Ken Ferreira to Vice President of Client Solutions and Kathy Tracey to Vice President of Client Success. In their new executive roles, Ken Ferreira and Kathy Tracey will lead CDS’ Sales Department in its transition to a Customer Success model. 

As Vice President of Innovation and Technology, Casey McMullen brings over 35 years of technology experience and a decade of events industry expertise to his role at CDS. Leading all CDS’ technical initiatives, he will ensure the delivery of cutting-edge software-based products and services that enhance the event experience for all stakeholders. Before joining CDS, Casey was the Director of Software Development at Freeman, where he led the software development team and played a pivotal role in the creation and deployment of software like OnlineEvent Pro (OEP), and he was named on two process patents while at Freeman for his work with Sync and Fuzion. 

In his role as Vice President of Client Solutions, 29-year team member Ken Ferreira will oversee New Business Development and Exhibitor Services Sales and Support. Having started his career at CDS as an Onsite Systems Manager and most recently serving as National Sales Application Manager at CDS, Ken brings nearly three decades of trade show registration and account management experience to his role, with expertise in building and maintaining strong relationships by communicating event strategies, products and services to best assist clients. He is highly valued for relationship building, strategic negotiations, CDS technology developments and event marketing knowledge. 

Kathy Tracey joined CDS as an account executive in December 2022 before her recent promotion to Vice President of Client Success. In her new role, Kathy will lead the account executive team, overseeing client relationships and ensuring their needs are communicated and met.  She previously served for nearly two decades at CompuSystems, most recently as Senior Manager of Event Services, where she managed relationships with the organization’s top clients and supervised a team of account managers who oversaw a portfolio of more than 100 events.  

“The decades of diverse experiences and deep knowledge that Casey, Ken, and Kathy bring to CDS make them valuable assets and key additions to the executive leadership team,” said Darren Phalen, President of CDS. “I am excited to collaborate with them on CDS’ strategic goals to leverage new products, services and technologies that satisfy our clients’ growing needs and nurture our valued partnerships.” 

About Convention Data Services 

Convention Data Services (CDS), a Freeman Company, is the trusted event registration, business intelligence, and lead management partner servicing top show organizers worldwide. Headquartered in Bourne, MA, CDS has been providing customized applications and support services for more than 35 years.  

Media Contact 

Melissa Nazario, Marketing Communications Manager