Convention Data Services (CDS), the trusted event registration, business intelligence and lead capture partner, and Feathr, creator of award-winning digital marketing and analytics software, have announced a technical partnership that enables joint customers to easily integrate both platforms.
The integration enables CDS clients to quickly launch Feathr campaigns and more accurately measure conversions. Additionally, CDS clients receive access to Feathr’s full platform at an exclusive rate.
“As our customer base and time in the industry has grown, we’ve learned more and more about the other partners our customers rely on,” says Aidan Augustin, co-founder of Feathr. “Convention Data Services is one of the most prominent of such partners that our customers like SME and Questex have requested that we integrate with. We’re delighted to have this technical partnership in place to help us deliver even more value to our customers. The partnership also starts our companies down the path of ongoing collaboration for services and features.”
“CDS is excited to offer our clients the opportunity to seamlessly integrate the two platforms,” says John Kimball, President and CEO of Convention Data Services. “Having common goals is the foundation for a successful partnership, and we are confident that this partnership will allow our joint clients to quickly launch campaigns and measure results. Together, CDS and Feathr offer show managers a wide array of acquisition tools to effectively grow their events.”
Convention Data Services
Convention Data Services (CDS) is the trusted event registration, business intelligence and lead capture partner servicing top show organizers worldwide. Headquartered in Bourne, MA, CDS has built multi-faceted solutions to increase attendance, engagement and exhibitor ROI along with providing actionable analytics for the events industry since 1986.
Feathr is the first to bring solutions for all three components of growth – acquisition, referrals, and sponsorships – to one digital platform. Designed exclusively for events and associations, tools like Intelligent Display and Facebook Campaigns, Referral Pages, and Sponsored Retargeting let you create attendee acquisition, partner referral, and digital sponsorship campaigns that actually work. Today more than 1000 events and associations like UBM, Emerald Expositions, CES, and NAB use Feathr to connect with more than a hundred million of their customers.