Bourne, MA – February 7, 2023: The Toy Association has selected Convention Data Services (CDS) to provide registration, lead management, integrations and contact center services for Toy Fair for three years from 2023 to 2025.
Toy Fair is the largest and most iconic toy trade show in the Western hemisphere held annually in New York City’s Jacob K. Javits Convention Center.
“The business of toys and play has evolved, and so has the industry’s premiere event. A reimagined Toy Fair, taking place at a new time of year and providing expanded opportunities for the entire toy ecosystem, is designed to meet the ever-changing needs of our members and current and potential audiences,” said Tim Knock, Senior Director, Event Marketing, at The Toy Association. “CDS has demonstrated that they are the ideal partner to help us meet those needs.”
“CDS is excited and honored to begin this partnership with the Toy Association,” said Ian Twentey, Vice President of Business Development at CDS. “Toy Fair is such a prestigious show in our industry, and our dedicated team has the experience and technology to accommodate the growing needs of the show.”
About The Toy Association™, Inc.
Founded in 1916, The Toy Association™, Inc. is the not-for-profit trade association representing all businesses involved in creating and delivering toys and youth entertainment products for kids of all ages. The Toy Association leads the health and growth of the U.S. toy industry, which has an annual U.S. economic impact of $102.4 billion, and represents hundreds of companies including manufacturers, retailers, licensors and others who are involved in the youth entertainment industry. Our manufacturing members account for 93% of U.S. toy and game sales driving the annual $38.2 billion U.S. domestic toy market. The Toy Association serves as the industry’s voice on the developmental benefits of play and promotes play’s positive impact on childhood development to consumers and media. The organization has a long history of leadership in toy safety, having helped develop the first comprehensive toy safety standard more than 40 years ago, and remains committed to working with medical experts, government, consumers, and industry on ongoing programs to ensure safe and fun play. As a global leader, The Toy Association produces the world-renowned Toy Fair; advocates on behalf of members around the world; sustains the Canadian Toy Association; acts as secretariat for the International Council of Toy Industries and International Toy Industry CEO Roundtable; and chairs the committee that reviews and revises America’s widely emulated ASTM F963 toy safety standard. toyassociation.org
About Convention Data Services
Convention Data Services (CDS), a Freeman Company, is the trusted event registration, business intelligence, and lead management partner servicing top show organizers worldwide. Headquartered in Bourne, MA, CDS has been providing customized applications and support services for more than 30 years. cdsreg.com
Melissa Nazario, Marketing Communications Manager