Convention Data Services (CDS) was selected by Randall-Reilly for a two-year contract through 2020 to provide registration, lead management and integrations for the Great American Trucking Show.
“Our new partnership with CDS will provide us with richer analytics from our registration data. This will play a vital role in effectively allocating our marketing spend,” said Stacy McCants, Vice President, Events at Randall-Reilly.
“We are looking forward to beginning our partnership with Randall-Reilly,” said David Lawton, Chief Sales Officer at CDS. “Together, we will work closely to address the goal of creating effective marketing solutions. Using Data Sense®, Randall-Reilly has access to real-time analytics, which offers abundant registration information and the ability to make nimble marketing decisions.”
Randall-Reilly is the leading B2B data company in construction, trucking, agriculture and other industrial markets. Their extensive recruiting database and brands generate more than 1.5 million leads annually, enabling clients to find the drivers, technicians and mechanics they need. Their proprietary data, with equipment-level intelligence, also builds exclusive market insights, for non-recruiting initiatives, driving exceptional outcomes. More than 4,000 clients in recruiting, sales and marketing utilize Randall-Reilly’s data-driven platforms, services and media to reach their audiences and recruit talent. Headquartered in Tuscaloosa, AL, the company also has offices in Charlotte, NC, Draper, UT and Anniston, AL.
The Great American Trucking Show
The Great American Trucking Show is an interactive and all-encompassing convention of trucking professionals. GATS exists to create an interactive, energizing environment entirely focused on trucking’s improvement. There are more than 50,000 registered attendees and over 500 exhibitors in 500,000 square feet of exhibition space.