Have You Walked a Mile in Your Attendees’ Shoes?

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October 2, 2017

Excerpt of article by Christine Cullity published in TSNN.

 
Registration vendors and show management work together all year making decisions to maximize the show’s impact on attendees and exhibitors. Attending an event and taking the time to walk in your attendees’ shoes provides an amazing perspective and insight into their experience.

Observation No. 1: Get Your Badge and Go
There is one common goal with all attendees and exhibitors: the desire to move through registration quickly. Offering alternative registration check-in options makes the event experience more enjoyable and maximizes time spent on the show floor or attending sessions.

Observation No. 2: Create Memories
Today, events are all about creating memories. You want attendees to leave with a distinct positive impression of the show.

Our industry is based on the value of face-to-face interactions. There is no better place to gain a fresh perspective and learn what attendees need than through a first-hand onsite experience. Get the full story along with suggestions that you can use in your next event by reading the full article in TSNN.

Visit TSNN’s website to read the complete article.