Think of any loyalty program that you belong to. What are the benefits of being a loyal customer? Are you the first to know about promotions? Does the business reach out to you for your feedback? Besides your loyalty perks, you may feel more valued as a repeat customer. Treat your alumni attendees the same way! They are the key holders to your event’s continued success and a resource of untapped information that you could be using. CDS National Sales Application Manager, Ken Ferreira, explains how to leverage alumni attendees and maintain their loyalty.
As published in TSNN